In 2026, the global new tobacco industry is undergoing a phase of structural growth. Velo, British American Tobacco's modern oral nicotine brand, shipped 7.9 billion pouches globally, up 58% year-on-year. In the U.S. market alone, sales surged 188%, revenue jumped 220%, and market share climbed to 29.8%. According to Euromonitor, the global smoke-free oral nicotine market reached $9.19 billion in 2025, up 45.7% year-on-year, and is projected to grow another 28.9% in 2026 to $11.85 billion. Behind these numbers lies a clear signal: consumer demand for smoke-free, convenient, and diverse nicotine delivery formats is accelerating.

Boton Group's positioning in this space is not a sudden move. Whether for traditional tobacco or novel nicotine products, the core lies in the stable release of active ingredients and precise control of flavor experience—precisely the domain where Boton has spent over three decades building expertise in flavors and fragrances. The group's advanced materials R&D department focuses on product development across a wide particle-size range, including nano-emulsions, micron powders, millimeter-scale beads, and millimeter-scale sustained-release particles, as well as applied research in hydrocolloids, gel materials, and polymers. These underlying technological capabilities can be flexibly applied to multiple novel nicotine delivery formats. Boton's patent portfolio in nicotine gel particles addresses oxidation stability and uniform release during use, ensuring consistent performance. At industry exhibitions in 2026, Boton has already showcased related technological reserves and product prototypes, demonstrating that its product matrix in this segment is rapidly expanding.

What truly deserves attention, however, is Boton's deep strategic layout across its global manufacturing footprint. The group has established integrated eco-industrial parks combining R&D, production, and sales in Guangdong (Shenzhen, Dongguan, Huizhou), Shanghai, Hubei, and Indonesia, with total assets approaching RMB 10 billion. Among these, the Indonesia plant is a key move in Boton's global manufacturing strategy. Its establishment not only enables Boton to better serve the fast-growing Southeast Asian market, but also—leveraging its location advantages and cost competitiveness—positions it as a critical delivery hub for customers across the Middle East, North Africa, and beyond. The Indonesia facility integrates R&D, production, and sales, with comprehensive manufacturing capabilities spanning flavors and fragrances, natural extracts, and new tobacco-related products, providing customers with end-to-end delivery assurance from raw materials to finished goods. In an era of increasingly complex supply chains and rising geopolitical uncertainty, this overseas capacity layout is particularly crucial.

Eight Boton subsidiaries have obtained tobacco monopoly production enterprise licenses, covering e-liquid production, contract manufacturing, and brand operations. This makes Boton one of the few companies in China with full-supply-chain licensing. This full-supply-chain capability, combined with the Indonesia plant as an overseas production fulcrum, enables Boton to offer global customers one-stop services from formula development and compliance documentation to scaled production.

From November 10 to 12, 2026, the World Vape Show Dubai will be held at the Dubai World Trade Centre. Boton will appear at Booth 2240, where a 109-square-meter gold-themed booth will present a full-supply-chain matrix covering tobacco odor enhancers, flavor beads, novel nicotine products, e-cigarette devices, and premium e-liquids. For partners across the Middle East and North Africa, this is an opportunity to closely examine Boton's full-supply-chain capabilities, particularly the delivery advantages offered by its Indonesia plant. From Dortmund to Dubai, from Shenzhen to Indonesia, Boton is extending its in-depth technical dialogue and global manufacturing footprint into broader markets.